Designing your website is a very important process. If you already have an identity package (logo, colors, graphics) the site should be designed around these elements for branding consistency. Design comes into play in three areas:
- The "look and feel" of the site. This usually refers to colors and branding.
- The "user experience". This refers to the way the site architecture is designed for the greatest impact on the end user.
- Content design. The way your content is presented is as important to the published impact of your pages as the over all look and feel and workflows. If your website is your virtual garden on the internet, then your content is the well-tended rows.